About Cream One Cakes
Cream One Cake is a cake shop located in the heart of Jumeirah, Dubai. At Cream-One, they believe that every occasion deserves a delicious and beautiful cake, which is why they specialize in creating custom cakes for all of life’s special moments. Whether people are celebrating a birthday, anniversary, graduation, or any other milestone, their expert bakers and cake decorators will work with them to create the perfect cake for their event. They offer a wide range of flavours, fillings, sizes and designs to choose from, so you can order a cake that is truly unique and personalized.
Our Gurus engineered an integrated marketing strategy to help drive purchases and increase ROAS via the Google Search and Display Networks.
The Challenges
We uncovered that the ads account structure was very minimal, which restricted them in fully showcasing all their products. From this, our Gurus helped optimise the current campaigns and overall account structure, creating new campaigns and A/B testing ad copy to increase purchase and ROAS.
Performance Outcomes
OMG helped increase:
- Achieved Highest Conversion of 1,319 in March 2024
- Achieved Conversion Rate of 3.84% in May 2024
- Achieved Highest ROAS of 7.4:1 in May 2024
MOST SUCCESSFUL CAMPAIGNS (CONVERSIONS):
- Performance Max Campaign (Creatives) – 453 Conversions
- Shopping Campaign (Best Sellers) – 74 Conversions
- Shopping Campaign (All Products) – 67 Conversions
MOST SUCCESSFUL CAMPAIGNS (ROAS):
- Performance Max Campaign (All Products) – 5.47:1
- Shopping Campaign (All Products) – 4.50:1
- Performance Max Campaign (Smart Shopping) – 3.69:1