About Amity Vet Clinic

Amity Veterinary is a modern, full-service clinic in Dubai specialising in comprehensive care for cats and dogs. Known for its compassionate approach, the clinic offers everything from routine procedures to complex surgeries in a welcoming, pet-friendly environment. Amity Veterinary Clinic partnered with OMG in June 2024 for a SEO and PPC strategy campaign to boost their keyword visibility and increase non-branded clicks, aiming to establish themselves as a leader in the veterinary clinic industry.

SEO Campaign Goals & Results 

  • Increased total keyword indexation by 84.72%, surpassing the 50% target.
  • Achieved top rankings for key terms such as “Vets At Home” (Rank #1) and “Pet Dentist” (Rank #2)
  • Organic sessions and clicks exceeded targets with 77.05% and 82.97% growth respectively.

PPC Campaign Goals & Results 

  • Surpassed paid traffic goal, averaging 36,305 clicks/month vs. the 3,500 target.

Other Campaign Wins

Increased Domain Rating from 1 to 8

Referring domains grew 254%

22.38% peak conversion rate