About Manpower Group
Manpower Group UAE is a leading workforce solutions provider that connects businesses across the United Arab Emirates with skilled talent across a wide range of industries. The platform offers innovative services in recruitment, staffing, workforce management, and talent development-helping companies build agile, future-ready teams. With a focus on local expertise backed by global insights, ManpowerGroup UAE supports organisations in navigating today’s dynamic labour market while empowering professionals to find meaningful, long-term employment opportunities throughout the region.
Our Strategy & Goals
Our Gurus created a strategy focusing on optimising their keyword strategy and quality of content to improve their organic positioning.
The goal was to maintain and build up competitive SERP results through monthly link building and continual Google health checks The objective is to establish first-page visibility on Google for key terms related to recruitment and outsourcing, supporting broader business growth through consistent lead acquisition in these verticals
Campaign Success
6 MONTHS OVERALL VISIBILITY (YoY):
- Non-Branded Traffic
- +31% Increase in Clicks
- +76% Increase in Impressions
- Branded Traffic
- +9% Increase in Clicks
- +41% Increase in Non-Branded Clicks
KEYWORD WINS (YoY):
- Total Keyword Indexation: +82% Increase
- Top 1-3 Positions: +46% Increase
NOTABLE KEYWORD RANKINGS AFTER 6 MONTHS:
- “Recruitment process outsourcing services” achieved position 1
- “Outplacement solutions” achieved position 1
- “Staff outsourcing solutions” achieved position 2