Eastwood International School
Eastwood International School offers a variety of programs, including the International Baccalaureate (IB) Diploma Program, the American High School Diploma, and the Lebanese Program. The school is accredited by the International Baccalaureate Organization and is ranked in the top 1% of globally accredited institutions. From this, OMG implemented an SEO strategy that aimed to optimise their keyword strategy, site authority and visibility through content creation and link building.
Campaign Goals
- To increase our visibility for non-branded and highly competitive keywords.
- Increase organic brand visibility
- Rank as the top school in Lebanon and Middle East
Our Strategy
The fundamentals of the strategy included the following:
- Technical SEO fixes such as site speed, schema markup, and reviews widget among many.
- Creating new and expanding content for the category pages to help add more opportunities for keyword indexation and visibility.
Targeted link acquisition which built greater page authority within educational industry.
Performance & Results
KEYWORD REACH RESULTS (September 2023 – February 2024)
- Keywords indexation in position 4-10 – increased by 40% (from 5 to 7)
- Total keyword indexation – increased by 23% (from 22 to 27)
PRIORITY KEYWORD RANKINGS AS ON February 2024:
- ‘IB schools in Lebanon’ – from rank #10 to #5 (S.V. 210)
- ‘IB middle years program’ – from rank #100 to #6 (S.V. 4,400)
- ‘IB program’ – from rank #27 to #9 (S.V. 14,800)
- ‘best schools in Lebanon’ – from rank #30 to #11 (S.V. 480)
- ‘best private schools in Lebanon’ – from rank #99 to #13 (S.V. 50)
ORGANIC TRAFFIC RESULTS:
- 342% increase in Non-Branded clicks
- 189% increase in Non-Branded Impressions
- 79% increase in Branded clicks
- 23% increase in Branded Impressions
ORGANIC RESULTS:
- Increased New Users from 0 to 1,801
- Increased Engagement Rate from 0 to 57.82%
- Increased Engaged Sessions from 0 to 1,420