LY Law is a Dubai-based general practice law firm advising individuals, family offices, start-ups, and multinational corporations on the legal aspects of living and doing business in the UAE. Established in 2009, the firm is internationally recognised for its practical approach and consistent contributions to the UAE legal industry. LYLAW partnered with OMG in March 2024 to boost their keyword visibility and increase non-branded clicks, aiming to establish themselves as a leader in the equipment hire industry.
Campaign Goals
- Increase total keyword indexation by 20% to drive more website traffic.
- Boost domain rating to 30+ within 12 months to support first-page rankings.
- Improve quality of organic traffic by targeting high-converting keywords.
- Improve visibility of focus keywords such as “Lawyers in Dubai”, “Law firms”, “Family lawyers in Dubai”, “Employment Lawyers in Dubai”.
Our Strategy
- Executed technical SEO enhancements, including resolution of 404 errors, metadata optimisation, site speed improvements, schema markup implementation, and optimisation of the Google Business Profile.
- Developed new service pages, enriched existing content, and integrated FAQs to improve relevance and user engagement.
- Implemented a targeted link acquisition strategy to strengthen page authority within key category pages.
Results
ORGANIC WINS AFTER 6 MONTHS (YoY):
- 55.4% increase in New Users (5987 to 9366)
- 55.6% increase in Total Users (6042 to 9402)
- 2.6% increase in Returning Users (977 to 1003)
KEYWORD REACH PAST 6 MONTHS (MoM)
- 55.56 increase in keywords in 4-10 (18 to 28)
- 450% increase in keywords in spots 1-3 (2 to 11)
- 93% increase in overall keywords (258 to 498)