event tag
increase in organic visits YoY
increase in organic conversions YoY
increase in PPC Clicks YoY
reduction in CPC YoY

The Challenge

Key Problems

Major issues with fundamental on-site areas
Lack of content affecting expertise, authority and trustworthiness (E-A-T)
No conversion tracking to monitor PPC performance

Founded in 1999, AC3 is a privately owned Australian ICT Managed Services Provider that aims to make technology real by bringing clarity to the cloud and help their customers realise their business objectives. With over 300+ full time employees on hand, AC3 ensure that all of their 700+ commercial customers adopt practices to get the best out of people and their technologies.

In April 2019, AC3 reached out to Online Marketing Gurus to help migrate their website from WordPress to Klavio, with the idea to maximize their website performance. After onboarding we migrated AC3 from their WordPress based website and old brand name to Klavio using their now established brand name. A challenging project due to Klavio being an intricate custom CMS.

We had to work closely with their team to get all the fine points of the migration sorted, whilst ensuring all the traffic and keywords were transferred correctly. Post a very successful migration we have continued to deliver consistent increases in traffic YoY whilst running effective ad-hoc PPC campaigns.

Strategy & Execution

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