event tag
Growth in organic revenue
Keywords ranking in position 1
Growth in clicks from paid advertising
Growth in organic traffic

The Challenge

Key Problems

Low search engine visibility for the most relevant keywords
Big name competitors outranking this family-owned business
Want their paid advertising budget to go further
Beauty Point Retirement Case Study

Beauty Point Retirement Resort is a luxury aged care provider, founded by the local, family-owned construction company Cuzeno Builders and Developers.

Their mission is to provide an exceptional seniors lifestyle for residents. Their honest approach means everyone receives the highest quality care, without any hidden charges. Everything is sorted, from the onsite trained medical staff to the luxurious facilities. Best of all, their experience spans 40+ years and across many kinds of developments, such as residential, commercial and retail.

The team at Beauty Point Retirement Resort partnered with OMG to grow their digital presence in a way that would create impact. By boosting their visibility online, we ensured they could reach more of their future residents — seniors looking for the ideal lifestyle along the Georges River.

Our expert team has delivered consistently stunning results. 60% increase in organic revenue, 25% growth in organic traffic, and double the keywords ranking for position 1. And the results just keep getting better.

Our Approach

To help this family-owned business outshine their big name competitors, OMG delivered a customised digital strategy that delivered. Success began with first understanding the gaps in the market and positioning Beauty Point Resort to stand out online. We implemented targeted SEO and PPC efforts to drive relevant website traffic, conversions and customers.


Comprehensive keyword mapping to align website pages with online demand


Technical optimisation to ensure a fast and high-performing website


High quality link building to boost website authority and visibility


Customised PPC campaigns to deliver a high volume of qualified traffic at a low cost


Strategy & Execution

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