event tag
Increase in organic search revenue, year on year
ROAS achieved,
increased from 16:1 ROAS
Growth in organic conversions, year on year
Increase in website revenue, year on year

The Challenge

Key Problems

Want to grow sales with an integrated approach
Fierce competition in the fashion industry
Want to be Australia's leading plus-sized fashion brand
Competitors outranking on most relevant and profitable keywords
Beme Case Study

Beme is a passionate Aussie brand providing fun, affordable, and high-quality fashion for plus-sized women. They offer outfits for every occasion, whether it’s casual work wear, comfortable sleepwear, or holiday-ready swim wear. The aim is to create styles that make their customers look and feel great.

Best of all, they’re a fast-growing brand with a super loyal customer base across all of Australia. Did you know you can find Beme products in over 200+ stores across the country? This includes 30 stand-alone Beme stores and 180+ Rockmans stores.

As a clicks and mortar business, the challenging of growth involved driving ready-to-buy online traffic AND foot traffic. However, competition in fashion was fierce. And Beme’s website was achieving low-rankings and low traffic compared to their big-name competitors.

That’s why Beme decided to partner with Online Marketing Gurus on a tightly integrated digital campaign, leveraging SEO, PPC and Social. With experience growing iconic brands such as Rockmans, Hello Molly, Princess Polly, and Baku Swimwear, OMG were ready to use their proven methods and approach to growing sales and winning customers for Beme.

Our Approach

Looking for the best way to grow sales? An integrated, multichannel strategy is what delivers the best returns, time and time again. For Beme, the OMG team delivered an SEO and PPC strategy tailored to achieving their business goals.


Fully customised PPC strategy with ongoing optimisation and comprehensive reporting


Strategic link building to increase website authority and search engine visibility


Technical SEO and other optimisation to maximize website performance


Comprehensive keyword and customer research to align the website with the most profitable and relevant keywords


Strategy & Execution

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