event tag
Increase in conversions from PPC
Increase in conversion rates
Decrease in cost per conversion

The Challenge

Key Problems

Rising cost of conversion meant shrinking profit
Need support to optimize campaigns and generate a better return
Want to increase website traffic, leads and revenue
Looking to grow reputation as Sydney's most unique event space
Burdekin Rooms Case Study

The Burdekin Rooms is a unique private hire event space in Sydney. As one of the newest and diverse additions to the local event space, they’re making a splash. They’re located in the heart of central Sydney, above the iconic Burdekin Bar. Whether you’re hosting an intimate gathering or large scale even, you can take your pick of three premium rooms.

With the rising costs of online marketing, The Burdekin Rooms was ready to invest in more efficient and more effective campaigns. That’s why they partnered with OMG. Our expert team built hyper-targeted PPC campaigns from the ground up while also performing ongoing optimisation to get the best return for every dollar.

A seriously stunning ROI is what they wanted and it’s what we delivered! Within 12 months of the campaign launching, you could see the results for yourself. 84% more conversions, 90% increase in conversion rate, and 54% lower cost per conversion. Those are the kind of results to love!

Our Approach

In a thriving Sydney event space, The Burdekin Rooms were ready to make a splash. To grow their online presence and create tangible digital results, OMG delivered a custom PPC strategy. We created a hyper-targeted campaigns and performed expert optimisation to create the stunning ROI they wanted.


Fine tuned targeting to reach more of the right people at the right time


Ongoing optimisation to drive down cost per conversion and increase conversion rate


Strategic insights into improving overall digital marketing performance


Strategy & Execution

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