Cake Mail

Wanting to increase organic visibility within the competitive online cake delivery vertical, Online Marketing Gurus outlined a strategy to elevate Cake Mail’s organic rankings. Nothing tastes better than incredible organic wins, and within a 2 year period, we were able to help Cake Mail increase:

• First Page Visibility by 653%
• Organic Traffic by 113% YoY
• Organic Goal Completions by 94% YoY
• Domain Authority by 114% (from 7 to 15)
• Referring Domains by 149% (from 65 to 162)

Prioritising Cake Mail’s key service areas in Sydney and Melbourne, we helped expand their on-site content and implemented FAQ and schema markup to rank for more keywords on Google and gain more real estate on the search engine results page. Over a period of 2 years, we were able to help the online cake delivery business score some mouth-watering keyword results such as:

• Position #1 for ‘cake delivery sydney’ (SV: 110)
• Position #1 for ‘cake delivery melbourne’ (SV: 8,100)
• Position #1 for ‘birthday cake delivery’(SV: 5,400)
• Position #1 for ‘same-day cake delivery’ (SV: 590)
• 710% increase in Sydney-based product terms (from 19 to 154)
• 135% increase in Melbourne-based product terms (from 37 to 87)