event tag
Growth in organic traffic YOY
Growth in organic conversions YOY
for 'laser hair removal sydney'

The Challenge

Key Problems

Competitive cosmetic industry
Website wasn't attracting enough organic traffic and conversions
City Laser Clinic Case Study

City Laser Clinic is a local expert in non-surgical cosmetic procedures. Their experienced team of qualified therapists offer a range of laser therapies for their clients. With optimal results, the most up-to-date technology, and the safest procedures, City Laser Clinic customers just keep coming back.

Their current service offering includes laser hair removal, tattoo removal, pigmentation removal and overall skin rejuvenation. Plus, they’ve recently expanded to cosmetic injectables.

In a competitive cosmetic and lifestyle market, only the market leaders make it to the top spots on Google. That’s where companies can make serious impact by reaching the ready-to-click and ready-to-buy. To make this kind of search engine impact, City Laser Clinic chose to partner with OMG.

Our digital consultants formulated a comprehensive SEO solution for capturing 100s more of their dream customers. After 18+ months, the proof was in the pudding. They were ranking in the top 3 spots for competitive keywords such as ‘sydney laser clinic’, ‘laser hair removal sydney’, and many more. Plus, they were seeing 45% uplifts in organic traffic year on year, along with 20% more organic conversions.

Our Approach

Looking to make search engine impact that translates into truckloads of new customers? That’s what City Laser Clinic wanted to achieve. To do this, they needed to rank for the most relevant and profitable keywords — ensuring they were reaching timely ready-to-buy customers. OMG delivered an SEO strategy geared to their goals.

In a crowded cosmetics industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in top 3 rankings for tough keywords including: ‘hair removal sydney’, ‘sydney laser clinic’, ‘laser tattoo removal’, and ‘chloasma treatment’.


Painstakingly detailed competitor and customer research to uncover the most profitable keyword opportunities


Technical SEO and onsite optimisation to maximize performance of their website


Manual and high quality backlink building to boost online authority and overall search engine visibility


Strategy & Execution

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