event tag
increase in top 3 keyword rankings
increase in overall keyword reach
increase in organic new users
average monthly organic conversions

The Challenge

Key Problems

Content gap on key category pages in need of optimizing
Canonical tags were missing on parameter URLs causing metadata duplication
Some FAQ Page schema markups were implemented incorrectly, not triggering on SERPs
Goal tracking was missing, with some goals incorrectly configured

Recognised by Law Institute Victoria as an Accredited Specialist in Immigration Law, Hannan Tew Lawyers provides comprehensive advice regarding all areas of Australian immigration Law at competitive price points. With a very experienced team and access to extensive resources at their fingertips, you can expect a superior outcome when partnering with Hannan Tew Lawyers.

Wanting to increase their lead volume and improve organic traffic, the Victorian Law firm engaged Online Marketing Gurus in June 2020 to deliver an SEO strategy. Upon onboarding Hannan Tew Lawyers as a client, our SEO Gurus identified numerous technical faults, content gaps and optimisation opportunities to help achieve the lead volume they were after.

From OMG’s audit of the Hannan Tew website (valued at $4,000), our Gurus identified key areas of improvement to achieve digital marketing success. By opting to, adapt keyword strategy based on customer research, revamp technical SEO and site structure, incorporate an E-A-T oriented content strategy and provide consistent link building to improve domain authority, OMG believed this would be a winning strategy.

Strategy & Execution

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