event tag
Increase in online sales
Increase in ROI from Google Adwords
Increase in organic traffic
Increase in search engine visibility

The Challenge

Key Problems

Competitive fashion eCommerce industry, meaning outranking and outshining competitors is tough
Google Adwords delivering a poor ROI, meaning high cost and low conversion
Low search engine visibility, meaning click-happy customers were finding their competitors first
Hello Molly Case Study

Hello Molly is one of Australia’s ultimate online fashion destinations, offering on-trend and affordable wardrobe essentials. Since 2012, they’ve won the hearts of happy customers in 130+ countries. With 100 new releases every week, there’s something for everyone. And it all started with a thriving team in Sydney, that’s now expanding to offices in Los Angeles and Beijing.

In a competitive fashion industry, digital is what defines achieving success or going stagnant.

Hello Molly saw big opportunity to grow even further, yet their digital presence just wasn’t doing the job. Search engine visibility was simply too low, along with dismal ROI for PPC efforts.

That’s where OMG and Mindarc came into the picture.

OMG collaborated with the Mindarc Agency to deliver an integrated solution that leveraged the Magento technology with SEO fundamentals to drive strong incremental growth.

OMG conducted in depth research on user trends for dresses and worked with Mindarc to customise the navigation and filtering on the Hello Molly site to fit the evidence based data on how the customers we’re searching.

This was incremental in driving the more than $1mil growth in sales we had for the client on SEO and Adwords.

Overall, we doubled their online sales, and that’s just the beginning. See for yourself the results they’ve achieved in 18 months and beyond.

Our Approach

Skyrocketing sales for Hello Molly involved a strategic approach to get all channels converting. Technical and onsite SEO ensured the website was bringing in new customers. Boosting website authority through backlinks helped Hello Molly reach the top of rankings. Best of all? Double the sales in 18 months, and the results just keep getting better.


Technical and onsite SEO strategy for maximising search engine visibility


Website and content strategy for boost organic traffic and conversions


Backlink building for improving website authority


Targeted and timely PPC campaigns to capture click-happy customers


Strategy & Execution

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