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481%
increase in organic revenue YoY
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269%
increase in organic traffic YoY
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74%
increase in organic goal completion YoY
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4,582%
increase in overall organic keyword indexation

The Challenge

Key Problems

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Ineffective keyword targeting strategy
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Lack of internal linking navigation
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Missing keyword-heavy content on the website
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Overcoming the covid-19 pandemic due to forced closure

Located in Sydney’s Entertainment Quarter, lies an adrenaline-boosting, electric go-karting experience like no other. Hyper Karting boasts a quick, quiet, fume-free experience around its exhilarating 410m track suitable for all weather conditions. 

Reaching out to Online Marketing Gurus in March 2021, their initial goals were to increase their organic revenue & traffic. 

Our audit uncovered that Google’s E-A-T issues were negatively affecting Hyper Karting’s online credibility and domain authority compared to its competitors. Furthermore, considering their target consumers are between the ages of 16-45, the idea was to provide more informative content to users from different age groups and sections to help them make the decision.

With category/website page and website design limitations, OMG centered the SEO strategy by identifying content gaps on the website, fixing technical errors and by building more relevant backlinks.

Strategy & Execution

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