event tag
Increase in organic traffic, year on year
Increase in organic conversions, year on year
Increase in the number of keywords indexed
Increase in number of keywords ranked top 3

The Challenge

Key Problems

Competitive office furniture and fitouts industry
Low search engine visibility meaning low traffic and leads
Looking to grow online sales and foot traffic to local show rooms
Want to become market leader in their industry, across multiple capital cities
jason.l Case Study

jason.l is one of the most trusted Office Furniture brands, currently offering installation and delivery nationwide.

Whether you’re looking for a few chairs or a full office fit-out, there’s something for everyone. Their robust product range offers everything from office chairs and work stations, to whiteboards and electrical accessories. A lot of their products are also AFRDI Green Certified.

Customers love jason.l because they make office furniture easy and enjoyable. Did you know they’ve also received several awards over the years for their hard work, including the BRW Fast 100, and the Anthill Smart 100.

As fast-growing front-runners in the industry, the team at jason.l wanted to solidify their market-leader status. That’s why jason.l partnered with OMG on a customised SEO campaign, tailored to their unique goals. Within 12 months, they saw 130% more traffic and 150% more conversions, along with 7x more keywords ranking in the top 3 spots. That’s huge search engine impact resulting in serious growth for their bottomline. And it’s just the beginning!

Our Approach

Wondering what it takes to dominate digital? Look first to your search engine visibility. Brands that are ranking in the top 3 positions are capturing up to 60% of search traffic — that’s the lion’s share of ready-to-buy customers finding you every single day. To engineer market-leading search engine success, we researched their competitors and mapped a game plan.


Streamlining website and content structure


Boosting website authority with strategic link building


Technical and offsite SEO to optimize their website


Strategy & Execution

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