event tag
Increase in Organic Traffic YoY
Increase in Overall Keyword Indexation YoY
Increase in Organic Conversions YoY

The Challenge

Key Problems

Technical issues with the site, including multiple versions of the site live.
Lack of schema markups on site and relatively low domain authority in line with their key competitors.

Lite n’ Easy is a food delivery service, delivering tasty, healthy, ready-made meals to Australians. Reaching out to Online Marketing Gurus back in October 2018, Lite N Easy were wanting to increase their keyword indexation & grow their organic traffic.

Our work started with a comprehensive audit of their website, market landscape and competitors. Upon onboarding Lite N Easy, we uncovered some technical issues with the site, including that there was multiple versions of the site live! We ensured that all correct redirects were implemented to avoid the site being marked for duplicate content from Google. 

The findings in the audit directed our strategy and initial tasks to rectifying the technical elements of the site, whilst moving our attention onto content optimisations once the technical components were implemented. Our Gurus engineered an integrated marketing strategy grow their keyword indexation & organic traffic with the overarching goal of increasing organic conversions for their meal services.

  • Implementation of schema markups across the site to display rich snippets in the search results.
  • Building authority with relevant & authoritative referral domains (which increased the amount of referral traffic & domain authority)
  • Fixing key technical SEO elements prior, to onboarding including fixing duplicate versions of the site. We ensured that all proper redirects were in place to avoid duplication & punishment from Google.

Strategy & Execution

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