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Growth in YOY organic traffic
Growth in organic conversions YOY
Keyword rankings, up from 7,542
Top 3
Ranking for 4,033 keywords, up from 1,223

The Challenge

Key Problems

Lack of rankings resulted in insufficient organic traffic to fuel their growth
Need to boost traffic for attracting those click-happy customers and improving revenue
Not enough quality backlinks meaning website authority not high enough
The Gurus used a combination of SEO tools in order to perform a detailed analysis of our client’s site and its competitors to identify link building and content opportunities.
Major Cookware Retailer Case Study

For 40+ years, this retailer has grown to become the Sydney institution everyone knows and loves. They’ve grown to 4 locations and counting! The goal remains offering the best products and services, whether you visit online or in store.

To support their next stage of growth, they were looking to level up their digital presence. More visitors, more conversions, more happy customers. Yet with a competitive industry and not enough search engine visibility, the challenge was real.

Since some brands like to keep things under wrap, we can’t tell you who they are — but we can let the numbers do the talking. After partnering with OMG for 3+ years, the results just keep getting better.

Our team implemented a custom digital solution, uniting every channel to amplify their digital presence and drive the revenue they wanted.

135% growth in organic traffic, year on year. 95% growth in organic conversions, year on year. And that’s just the beginning.

Our Approach

To build a thriving digital presence, Online Marketing Gurus transformed this business’ website. Delivering optimal ROI involved investing heavily into the website, ensuring every page was optimized and ranking. This means more rankings, traffic and customers!


Streamlining site and content structure for improved search engine rankings


Building quality backlinks for boosting website authority and optimizing the most profitable pages


Aligning technical onsite and offsite SEO with gap analysis of top competitors


Strategy & Execution

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