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Increase in organic traffic within 9 months
More organic keywords ranking within 9 months
Increase in referring website pages within 9 months

The Challenge

Key Problems

Fierce competitors were dominating search engine rankings for the most crucial keywords.
No previous SEO work done on website, meaning many opportunities to quickly optimize.
Manly Pavilion Case Study

Manly Pavilion is one of Sydney’s best indoor and outdoor restaurants, housed in a beautiful heritage listed building overlooking the harbour. Located a few minutes walk from Manly Wharf, this food and drink destination has become iconic along Sydney’s shores. Every day, Sydney-siders choose Manly Pavilion for their weddings, corporate events and dining.

While Manly Pavilion has cultivated a winning reputation, their online presence hasn’t always delivered. They hadn’t invested in any SEO work in the past and visibility was low. With fierce competitors in the food and events space, standing out online called for a strong digital investment.

That’s why they partnered with OMG. Our friendly Gurus implemented a highly-customised SEO strategy to boost their search engine rankings, while also increasing traffic and inquiries. And within 9 months, the results already speak for themselves. 40% more organic traffic, 31% more organic keywords ranking, and 84% more referring website pages. All within the first 9 months — and it just keeps getting better.

See how they achieved these stunning results below.

Our Approach

OMG were on a mission to build a digital presence as iconic as Manly Pavilion’s industry reputation. Our team of expert Gurus got to work formulating the top to bottom plan for making impact.

This involved auditing their existing website to identify quick fixes and long term wins. For example, we redirected all the 404 pages, set up accurate tracking on Google Analytics and optimized WordPress. With a strong foundation in place, we then implemented the proven strategies for high rankings, traffic and conversions.


Technical SEO to improve website performance and speed


Comprehensive content strategy and content creation


Hyper-targeted and high quality link building to boost authority


Strategy & Execution

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