event tag
Increase in Organic Users

Increase in Organic Revenue
Increase in Organic Conversion Rate

The Challenge

Key Problems

Technical errors like 404s, XML Sitemap and Robots.txt issues, site speed, and schema optimisation.
GMB profile also needed optimising to aid their local SEO.
But the biggest threat that they faced was the upcoming website migration.

Mud Australia is a contemporary ceramics brand known for its handmade porcelain creations. Based in Sydney, the company offers a range of minimalist and versatile designs that are both beautiful and functional. From tableware to home wares, Mud’s pieces are designed to enhance everyday living.

Hoping to increase non-branded visibility and increase organic sessions, Mud Australia reached out to OMG in January 2022 to help them realize this goal. OMG put together an SEO strategy focusing on backlink acquisition, content expansion on category pages, and pre and post-migration checks to ensure the optimal performance of the website. 

Our Gurus engineered an integrated marketing strategy to establish relevance in the very competitive homewares and dinner wares and build a strong authority across their focus terms. We proposed an elaborate pre and post-migration checklist to ensure that the website will still perform optimally, and also implemented content expansion through the addition of FAQs and optimisation of existing key collection pages. Paired with a targeted link building strategy, we were able to achieve results in 6 months.

Strategy & Execution

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