event tag
increase in top 3 keywords rankings
increase in organic traffic YoY
increase in organic revenue YoY
increase in referring domains

The Challenge

Key Problems

Content gap on key category pages
Unoptimised and missing metadata elements
Missing relevant web page schema markups
Lack of general search engine visibility

With showrooms and warehouses across Australia, Outdoor Elegance brings the best in outdoor furniture trends from around the world into Aussie backyards. Priding themselves on offering quality outdoor furniture packages at exceptional value to customers, Outdoor Elegance brings the best in styling from around the world. 

Upon onboarding them as a client in October 2019, our Gurus uncovered a couple of challenges, being a content gap on key category pages; unoptimised and missing metadata elements; missing relevant web page schema markups; and a lack of search engine visibility in general.

Content was a key focus, we identified that many of their key category pages contained a low-word count and were not SEO optimized. We optimized existing pages whilst creating new ones to target the most profitable and relevant keywords

Further to this, we crafted a multi-channel conversion path utilising organic search (from brand and non-branded), paid search, and social networks where we found the best multi-channel path is where users search for them first then come back through direct channels to make a purchase.

Strategy & Execution

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