event tag
increase in organic non-branded clicks
ROAS on Social Ads
increase in PPC General Search conversions YoY
increase in organic impressions

The Challenge

Key Problems

Lack of long-form content on key category pages
Negative keywords were not fully utilised across campaigns
No sign of A/B testing on particular ad formats which kept campaign performance stagnant
Lack of search engine visibility within the competitive vertical

With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful and long-lasting clothing and work attire.

In September 2019, Oxford reached out to Online Marketing Gurus wanting to gain an edge over their competition within the fierce and competitive fashion industry. As such, our Gurus identified that an integrated strategy involving SEO, PPC and Social Ads was necessary to do just that. 

Upon onboarding Oxford as a client, they identified the focus to be always capitalising on major ROI opportunities. Aiming to increase sales and traffic (from brand building and new customers), our Gurus implemented an integrated marketing strategy that featured comprehensive link building, hyper-targeted keyword targeting, a GA account restructure and an in-depth social strategy to make their dreams a reality.

The goal behind the strategy was to maximize visibility within the fashion industry, reach new users/audiences on Facebook and increase revenue across all channels, thereby accelerating Oxford’s growth in SERP’s and expanding consumer reach.

Strategy & Execution

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