event tag
increase in organic sessions YoY (AUS)
increase in organic revenue YoY (US)
increase in top 3 keywords positioning (worldwide)

The Challenge

Key Problems

Expired blog content that users weren’t able to access
1000’s of broken links on the site due to the blog being linked in the main navigation bar
Lack of keyword-heavy content on key category pages
Needing a new internal linking structure to overcome Shopify URL structure limitations

Peppermayo is an online fashion store based in Sydney, Australia offering the latest in women’s fashion, brands and lifestyle trends. Starting out as a small independent seller on eBay, managing director’s Georgia Wright and Huayi Huang’s love for fashion blossomed. 

Reaching out to Online Marketing Gurus in May 2020, the goals were to expand visibility, sales and brand online, focusing on low-hanging fruits and driving a lower cost per acquisition. 

Our initial audit of Peppermayo’s website uncovered technical faults, content gaps, keyword targeting misalignments and a lack of internal linking navigation across AU, US and NZ sites. Targeting female consumers across Australia and the United States, Peppermayo implemented an integrated SEO strategy that included Technical SEO, link building and a content refresh, to better meet their target demographic and aim to grow the company brand globally. 

Our Gurus engineered an SEO strategy to integrate a new internal linking structure and incorporate tailored content writing on-site to aggressively target popular branded keywords with the goal to grow organic visibility, sales and brand online, focusing on low-hanging fruits and driving a lower cost per acquisition.

Strategy & Execution

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