55%
Increase in organic keywords
190%
Growth in organic conversions
34%
Growth in referring domains
38%
Reduction in cost-per-click for PPC campaigns
The Challenge
Key Problems
Competitive dental industry made it challenging to rank for crucial keywords
Low website authority contributed to low rankings and organic traffic
Looking to increase website conversions and grow their practice
Quality Dental is an independent and boutique dental surgery located in North Sydney. They’re on a mission to help all their patients optimize their oral health for life.
Their commitment to quality care and investing in the best technology sets them apart from the competition. However, their digital presence simply didn’t represent their authority in the space.
That’s why Quality Dental partnered with Online Marketing Gurus. Our expert team customised an SEO and PPC campaign geared to growing their online visibility in all the right ways. This included optimizing their website, building high quality backlinks and running hyper-targeted campaigns.
The results? 55% more traffic and 190% more conversions. Exactly the kind of digital impact that connects them more with more patients looking for the solutions they offer.
Our Approach
For 2+ years, Quality Dental has partnered with OMG on digital that delivers. This involved a comprehensive strategy that leveraged our SEO and PPC services. Through custom campaigns and ongoing optimisation, we delivered the results Quality Dental were looking for. More traffic, conversions and happy patients!
Onsite optimisation to boost website performance and visibility across search engines
Hyper-targeted PPC campaigns reaching ready-to-convert users
High quality link building to improve overall website authority
Strategy & Execution
01.
Onsite optimisation to boost overall website performance
Quality Dental wanted to grow their digital presence, so OMG delivered. Our onsite optimisation strategy ensured every single website page would rank well, while also attracting and converting waves of new patients. The result? Top rankings for some of the most competitive keywords, such as ‘cosmetic teeth whitening’ and ‘teeth whitening sydney’.
02.
Hyper-targeted PPC campaigns reach the right people at the right time
Cookie-cutter campaigns will waste your budget rather than get you the results. OMG delivered stunning ROI and conversions by implementing truly custom campaigns. This involved fine-tuned targeting, irresistible ads and constant optimisation. The result? 38% reduction in CPC for target keywords and 92% reduction in ad spend.
03.
Boosting website authority by investing in quality link building
Quality backlinks are like the popularity vote Google uses to decide how trustworthy your website is. OMG invested in quality and manual backlink building to boost authority and help Quality Dental achieve higher search engine rankings. The result? 38% more referring domains and 1,000s more qualified visitors.
04.
First page visibility for explosive results.
In a competitive health industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘Cosmetic teeth whitening’, ‘Teeth whitening sydney’, ‘Cosmetic dentistry services’, ‘Dental veneers sydney’ and ‘Cosmetic dentist sydney’.
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