event tag
Top 5 spots
Of critical search terms
Increase in keyword reach
Top 3
Rankings gained for key 'swimwear' terms

The Challenge

Key Problems

Increase search engine visibility, search engine listings, and achieve higher rankings for key keywords
Stand out in the fashion and ecommerce industry with a laser-focused angle that will help overcome the hurdles that might prevent a crowd of ideal customers from finding their brand
Seafolly Case Study

Seafolly is one of the most internationally renowned swimwear brands. As an early pioneer in the Australian swimwear market, the brand has now grown to become one of the most recognized beach brands since 1975. Their attention to detail in crafting unapologetically stylish and flattering pieces is just one of the reasons why they have received awards for being the ‘Best Swimwear’. With a loyal customer base for it’s swimwear, and growing with this line along with the company.

With a cult following and the expertise in creating a capsule wardrobe of swimwear, it’s no surprise that they have managed to immerse themselves so deeply in the industry.

They partnered with OMG on a comprehensive, customised SEO campaign to grow rankings in a way that would tangible boost sales.

Our Approach

For Seafolly, SEO was more about obtaining higher quality links to close the YOY traffic gap. They were ambitious in achieving first page visibility for explosive growth. To boost the client’s search engine rankings, we customised a 6 month SEO campaign. The core strategy leveraged:


Implement a well-integrated, successful link building strategy to achieve greater outreach - this included balancing our link profile


Technical and offsite SEO to achieve skyhigh rankings


Ensure the use of remarkable, well-written website content that’s optimized for search engines


An indepth competitor and market analysis to identify viable ranking opportunities


Strategy & Execution

google logo pic

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Let’s increase
your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.