event tag
growth in
organic traffic
growth in
organic revenue
80:1 ROI
average across the
whole campaigns
keywords rankings in
top 3 positions, up from 36

The Challenge

Key Problems

Low search engine visibility meaning competitors were catching customers first
Needing to achieve a tangible ROI with their digital investment
Not enough website authority to support high search engine rankings
Sparesbox Case Study

Sparesbox is Australia’s largest retailer of car and 4×4 parts. Since 2014, they’ve grown their community to 60,000+ loyal customers and counting!

Their tech-led approach helps them deliver premium parts direct from the manufacturers. This means they can offer their customers the best price, while providing the best, personalised service. In August 2016, they expanded to offering a mobile mechanic service called “Sparesbox Service” — starting in Sydney and crossing the nation.

As this true-blue Aussie company grew, their digital presence likewise needed to grow. That’s why they partnered with OMG to produce incredible results online. We’re talking 85% more organic traffic and 170% more organic revenue.

Best of all, Sparesbox have achieved a 80:1 ROI on average across their whole campaign with us. See for yourself how they achieved these incredible results.

Our Approach

Ready to achieve incredible results online? It all begins with honing in on who your ideal customers and how to reach them in the right place and at the right time. OMG optimized the Sparesbox digital presence to ensure they appeared where it mattered most: at the top of search engine rankings, ready for new customers to find them. This involved executing proven SEO strategies to produce organic results that just keep getting better.


Killer keyword and customer research to create a fine-tuned strategy


Website content and structure optimisation


Technical and offsite SEO for boosting website authority


Strategy & Execution

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helped big name brands grow even bigger

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100% transparency, no excuses, and no dodgy practices. Just serious digital results.