event tag
Increase in organic conversions, year on year
Increase in conversion rate from organic, year on year
Increase in total conversions, year on year
Increase in organic traffic, year on year

The Challenge

Key Problems

Want to maintain strong foothold for core 'sydney electrician' keywords
Looking to solidify presence across 100s of new suburbs
Hyper-competitive industry for local electricians
StayWired Electrical Sydney Case Study

StayWired Electrical is a Sydney-based electrical company. Their dedication to quality service and customer experience are exactly what has made them a local favorite. Their licensed electricians are trained for both residential and commercial work, with no job too big or small for this trusted team.

Most of all, StayWired are known for their upfront and honest approach. From pre-project to ongoing support, there’s always clarity on where your money is going. Plus, their experience means they know how to perform the job efficiently and within budget.

While StayWired Electrical were making waves where it mattered (at the top of search engine results), staying at the forefront of a competitive space meant investing in SEO. They partnered with OMG on a campaign tailored to producing high rankings, high visibility, and high conversions. After 2+ years, the results are still going strong, with 369% more organic conversions and 43% more organic traffic.

Our Approach

Engineering market-leading and profitable SEO success is possible for all kinds of businesses. However, the complexity and difficulty depends on how competitive your industry is.

For local electricians in Sydney, competition is high. StayWired had already gained a strong foothold on core keywords around ‘sydney electricians’. However, to reach more of their ideal residential and commercial clients, they would need a targeted campaign focusing on a city level AND suburb level.


Comprehensive market and competitor analysis to understand growth opportunities


Targeted optimisation and content creation to reach 100 of new suburbs


Strategic link building to boost overall search engine visibility


Strategy & Execution

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