Located in Victoria Australia, TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with others!
Through hours of trial and error, Errol perfected a great-tasting, easy-to-consume mixture of turmeric blended with other herbs and spices. In its blended, powder form, the TurmeriX solution is easily added to a huge range of recipes.
In December 2019, Errol wanted to grow his brand online and reached out to Online Marketing Gurus. Our Gurus manufactured an integrated marketing strategy that featured SEO, PPC and Social Ads to help make Errol’s dreams a reality.
Upon onboarding TurmeriX, we learned how competitive the industry is, but this is never a challenge for our Gurus! SEO was proving helpful for TurmeriX prior to joining OMG, with a solid domain rating compared to the rest of the industry. However, Google, Facebook, and Instagram is where the nutrition company was lacking and as such, we focused on all 3 service lines to increase brand awareness and drive more sales in-store and online.
Strategy & Execution
Our Gurus used SEO to help grow the brand’s organic visibility to help gain more relevant foot traffic for more positive organic growth and revenue. Some of the business’s goals included increasing page 1 keywords from 22 to 35 and to increase monthly organic traffic. Within 12 months, Online Marketing Gurus was able to help increase:
- Organic transactions by 42% YoY (from 1.6K to 2.4K)
- Organic eCommerce conversion rate by 73% (from 3.81% to 6.59%)
- Organic revenue by 52% (from $244K to $370K)
- Top 3 keyword rankings by 263% (from 8 to 29)
Along with SEO, our brilliant Gurus included a PPC element to TurmeriX’s digital marketing strategy, with the aim to drive leads and increase brand awareness. Setting the goal of achieving an average of 4:1 ROAS after 3 months and 5+ after 6 months, our PPC Gurus got to work analysing industry trends and the overall paid search landscape. Within 12 months, OMG was able to increase:
- ROAS by 1,492% YoY = 18.55:1
- Paid Clicks by 539% YoY (from 388 to 2478)
- Impressions by 896% YoY (from 14.1K to 141.0K)
- PPC Conversion Rate by 585% (from 1.03% to 7.06%)
Wanting to further target healthy and active individuals in Australia and New Zealand, OMG implemented Social Ads on Facebook and Instagram. The aim of this strategy was to help convey the client’s unique selling points across “Top of Funnel” campaigns, but separate these campaigns for different products to help control budget and messaging. By doing so, OMG was able to achieve an increase in:
<li>Social users by 92% YoY (from 14.4K to 27.7K)</li>
<li>Social new users by 92% YoY (from 12.1K to 23.3K)</li>
<li>Social sessions by 90% YoY (from 18.3K to 34.9K)</li>
<li>Social page engagements by 5,964% YoY (from 493 to 29.9K)</li>
<li>Social audience reach by 959% YoY (from 6.7K to 71.8K)</li>
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