event tag
increase in
organic conversions
increase in organic
search revenue
ROAS for paid search campaigns
ROAS across all paid media campaigns

The Challenge

Key Problems

Competitive skincare industry made it challenging to rank for crucial keywords
Needing to raise awareness, visibility and authority of their brand name
Looking to increase organic traffic, conversions and revenue in a sustainable way
Outdated content in need of a refresh
Ultraceuticals Case Study

Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritizes environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.

Australia has one of the harshest and most diverse climates in the world, contributing to a lot of signs of aging, acne, redness & pigmentation. This company is committed to providing products that work to address these common skin ailments.:. This is because they’re on a mission to “empower everyone…around the world with real skincare and life changing results”.

As the brand grew over the years, Ultraceuticals needed to establish their name online. Countless individuals were looking for moisturiser creams, vitamin c serums, sunscreen and more. However, without visibility, customers were clicking on competitors too often.

An authoritative digital presence would mean they could be in the right place at the right time — at the top of search engine rankings. As such, Ultraceuticals partnered with OMG in 2015 to put their company on the digital map – and has since run highly profitable online campaigns over 6 years.

Our Approach

Ultraceuticals needed an authoritative digital presence to support their well-respected, multi-million dollar brand. OMG delivered! Our Gurus orchestrated a plan that involved a custom SEO strategy, in combination with a content restructure and a new look PPC journey, allowing the company to get the conversions they were after.


Content restructure to capture Top of Funnel consumers


Pursing new PPC advertising opportunities


Ongoing strategic SEO to drive traffic, leads and revenue


Robust promotional calendar supported by an integrated campaign


Strategy & Execution

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